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BRIEF HISTORY OF ULTRA-STEREO |
USL is engaged in the manufacture,
research and development, and sale of motion picture sound, audio
equipment, sound process controls and visual test equipment. The
Company through direct sales and its dealer network provides equipment
to most major studios and theater chains. In addition, USL's equipment
and products are utilized by independent theaters, production
companies, and sound stages. Under the USL name and trademark,
Ultra*Stereo equipment is sold and used in every country in the
world.
Ultra-Stereo began as a small electronic consulting Company
designing and constructing 35mm projection rooms for film producers
and built sound systems for several theatres. The following year
the company designed a special, portable eight channel location
recording system for film director Robert Altman. The sound system
became the Lion's Gate Eight Track system and was used on the
productions of "California Split", "Nashville",
"A Wedding", and numerous others. Noted studio recording
engineers have claimed this equipment to be revolutionary to location
sound mixing.
In 1984 the Academy of Motion Picture Arts and Sciences in recognition
of the superiority of the Company's products and design work presented
the Company with an Academy Award for best technical achievement.
Again in 1997 the Academy of Motion Picture Arts and Sciences
chose to recognize Roger Hibbard, USL's Chief Engineer and James
A. Cashin, USL's founder for work in their field that improves
the overall motion picture experience.
The company has experienced sustained growth since inception.
The product lines have increased from analog sound track decoders
to a wide range of audio-based products, services and calibration
instruments. These diverse product lines range from post-production
engineering services to Assistive Listening Devices for the hearing
impaired to projection system instrumentation. The Ultra*Stereo
sound track encoding process was used to record the sound tracks
of over three thousand motion picture and video productions. The
JSX-1000
processor was the first non-Dolby analog processor to be
certified for use in THX approved theaters.
The company is active in technical circles and has some of the
leading professionals in their field working for the Company.
It has been Ultra*Stereo's philosophy to provide the theater industry,
and ultimately the viewing public, with the highest quality sound
processing and visual enhancement to enrich the multimedia experience
of motion pictures.
In addition to its internal staff and production facilities the
company utilizes extensive outsourcing in both the production
and research areas. The Company strives to use best current available
technology and sources for its materials, components, production,
and research efforts, while maintaining control over the design
and ultimate resulting production, to insure quality products.
The reliability of the Company's products is among the highest
in the industry. The engineers and staff at the Company provide
full support for its products.
With the addition of its digital signal processor line, the Company
has developed one of the first fully digital theater decoders
on the market. The development of ancillary digital sound products
resulting from this three-year intensive research project is presently
occurring. The advanced photonics and optics research project
is underway for use in the professional and consumer markets.
Ultra*Stereo Labs was founded in 1982 by Mr. James A. Cashin.
Mr. Cashin is President of the Company and owns a majority of
the shares. From 1975 to the founding of the Company, Mr. Cashin
worked in the technical and production end of the motion picture
industry both as a producer and in the technical equipment development
area.

James
A. (Jack) Cashin
Founder and President
jack@uslinc.com
Founded USL, Inc. in 1982 with the intent of offering low cost
options for studio surround encoding and cinema sound equipment.
Received two Technical Achievement Awards, the first in 1984 from
the Academy of Motion Picture Arts and Sciences for the engineering
and development of a 4-channel, stereophonic, decoding system
for optical motion picture sound track reproduction. In 1991 and
1995, USL, Inc. was voted Manufacturer of the Year by the International
Theatre Equipment Association. In 1998, won his second Technical
Achievement Award from the Academy of Motion Picture Arts and
Sciences for the Projection Screen Analyzer, a computer based
video device that measures screen brightness. It allows for the
adjustment of the weave, jitter and screen illumination for optimum
projection performance. In 2001 was awarded the Samuel L. Warner
Memorial Medal Award from The Society of Motion Picture Television
Engineers. In 2009 USL recieved its 5th prestigious Teddy Award, also known as the Manufacturer of the Year Award.
In 1972, Jack was hired by director Robert Altman to design the
now famous location eight-track recording system, which revolutionized
the technique of sound recording, and was perfected with the release
of Altman’s renowned film, “Nashville”. From
there he founded Advanced Cinema Systems, a company, which designed
studio and production recording equipment. At the urging of a
local theatre owner, the company developed its first cinema surround
sound processor, the
CS Series.
A member of SMPTE, ITEA, AES, NASCA, and the Academy of Motion
Picture Arts and Sciences.
Jack lives in San Luis Obispo, California with his wife, Felicia,
and their award winning Brussels Griffon show dogs.
Educated in Electrical Engineering at Lafayette College in Pennsylvania.
After receiving his undergraduate degree, he moved to the West
coast to attend the graduate division of USC’s film school.
Shortly thereafter, the US Army recruited him where he became
a Signal Corps instructor at the motion picture photography school
at Fort Monmouth, N.J. Later at the US Army Pictorial Agency in
the Pentagon, he wrote scripts for informational films for the
US Congress and the general public.
Felicia
Cashin
Vice President
Felicia@uslinc.com
As Vice President of USL, Inc. since 1986, Felicia has directed
the development of the USL corporate image, spearheaded international
growth, established an effective customer service department that
has been recognized five times with “Manufacturer of the Year”
awarded by ITEA. Twenty five years of experience in operations
has allowed the marketing and sales of USL, Inc. to strengthen
and target international markets while increasing the worldwide
corporate identity and integrity. Prior to this, she had over
ten years in the banking industry with two major corporations,
Manager of consumer affairs for Citicorp (Carte Blanche) and Operations
Analyst for Home Savings. She was educated at the University of
California, Los Angeles, with an emphasis in Business Law.
As well as being a foster care parent, Felicia has also been involved
in foster care fundraising through her Access Foundation for the
past ten years. She has served on the board of many charitable
organizations, such as the San Luis Obispo Performing Arts Foundation
and the privately operated Woods Humane Society. Felicia is very
active with many animal humanitarian associations such as the
National Brussels Griffon Rescue.

| USL's
RECOGNITION & AWARDS |
1997
Academy Award for Technical Achievement
In 1997 E. Roger Hibbard, James A. Cashin and Larry Jacobson
were given a Technical Achievement Award for the development
of USL's Projection Screen Analyzer system. The recognition
by the Academy of Motion Picture Arts and Sciences for their
contribution to the visual aspects of the industry was for
the design and implementation of a system that will enhance
the clarity of image to the viewing public. In the Theater
industry this puts Mr. Cashin as the only recipient to have
won Technical Achievement Awards in both the Audio and Visual
area.
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| 1984
Academy Award for Technical Achievement
In 1984 James A. Cashin was given a Technical Achievement
Award by the Academy of Motion Picture Arts and Sciences,
for his pioneering work in the field of surround sound process
used by USL's processors. The innovativeness of the process
and the quality of the sound reproduction was deemed superior
over other processes, to the extent that it was considered
a contribution to the industry. This award meant a great
deal to Mr. Cashin as this was a year in which many innovations
and improvements occurred and being singled out was a distinct
honor.
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2009
Teddy award
USL, Inc. has been honored by the International Cinema Equipment Association, formally ITEA, by presenting USL with its fifth prestigious Teddy Award, also known as the Manufacturer of the Year Award. As with the four previous Teddy Awards givin to USL in 1991, 1995, 2006 and 2007, this award is voted upon by USL's peers in the industry. USL's hard work and commitment to quality products has once again been recognized and USL would like to thank the dealers who voted to bestow this award upon us.
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2007
Teddy award
Now for the fourth time in USL’s history the International Cinema Equipment Association, formally ITEA, has awarded USL the prestigious Teddy Award, also known as the Manufacturer of the Year Award. As with the three previous Teddy Awards given to USL in 1991, 1995 and 2006, this award is voted upon by USL’s peers in the industry. This is the first time USL has been awarded this honor two years in a row and on behalf of all its employees, USL would like to thank the dealers who voted to bestow this award upon us.
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2006
Teddy award
For the third time in USL’s history the International
Cinema Equipment Association, formally ITEA, has awarded
USL the prestigious Teddy Award, also known as the Manufacturer
of the Year Award. As with the two previous Teddy Awards
given to USL in 1991 and 1995, this award is voted upon
by USL’s peers in the industry. USL is proud to accept
this 2006 award and we are very pleased that our product
line expansion, and continued commitment to customer service,
is valued by the industry that USL works so diligently to
serve.
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1995
ITEA Manufacturer of the Year
In 1995 USL was again selected as Manufacturer of the Year
by the International Theater Equipment Association. This
award affirmed their position in the Industry. The award
was again the result of the hard work by all of the USL
team in fulfilling their goal of 100% Customer satisfaction.
From the Executive Suite to the manufacturing staff, everyone
was honored to be selected for this Award.
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1991
ITEA Manufacturer of the Year
In 1991 USL was voted Manufacturer of the Year by the International
Theater Equipment Association. This award is a vote among
peers. This recognition was for superior products and service.
The Company values this award as it is a vote not just by
their customers but also by their competitors, The award
is not applied for but is the result of an open nomination
process through which votes are cast. There must be a concurrence
among USL's peers of superior and outstanding products,
deliver and support.
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Samuel
L. Warner Award
Article featured in SMPTE
In November 2001, James A. Cashin was awarded the
Samuel L. Warner Memorial Medal Award. The purpose of this
award is to honor individuals by recognizing outstanding
contributions in the design and development of new and improved
methods for sound-on-film motion pictures. Mr. Cashin was
presented this award for his innovation in developing 8-track
recording equipment used in Robert Altman's film California
Split. The system allowed the director to use streams
of sound impressionistically, and the film became a watershed
in the industry for its pronounced effect of coincident
speech and sound. |
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